simultaneous interpreting, HD audio and video recording are guaranteed.
Eye Tracking
Based on reliable studies in the field of neuroscience, eye movements disclose more than personal accounts. It’s an effective tool to spice up advertisement campaigns, merchandizing and product design with creativity. In this method, we let respondents share their unconscious mind with us. By this unique technique, we see the world around them through their own eyes.
Advertisement & Merchandizing
Do you want to know what they see and capture through their glances? Eye tracking is the tool which is developed for this purpose i.e. to discover the visual strong and weak points of advertisements and product displays. We make use of hi-tech user-friendly eyeglasses to capture respondents’ eye movements so that we could analyze the movements by specialized computer software. To make data more reliable, we conduct interviews with the respondents whose eyes’ movements are recorded and analyzed. Finally, a reliable executive report will be submitted to clients regarding their advertisement campaigns and merchandizing.
Home Appliance Design
Are you interested in how respondents investigate your products on display when they come to buy home appliances? We will tell you all by Eye Tracking Technology. Eye Tracking service helps you strengthen the design of those parts which capture the eyes the most.
Desk Research
Sometimes clients heavily invest on fieldworks while they could have obtained the data they were looking for through a cost effective desk research by a local agency. Desk research can be a complementary tool when clients want to obtain preliminary understanding of Iranian market through qualitative research. Desk research is recommended to newcomers to Iranian market .
Market & Industry Analysis
If you wish to have an early understanding of Iranian Market with limited budget for research. You may first look for available data which may be available in Local Market Research companies. DTR possesses well-structured data banks of various industrial fields such as auto-industry and pharmaceuticals,etc. You are advised to go for Desk Research solution before any Market Research fieldworks.
Concept Development
Next to qualitative studies, Desk Research can be a reliable complementary tool for developing sales, advertisement, or promotion concepts. Clients are recommended to apply Desk Research besides qualitative studies for developing and validating their concepts
Questionnaire Design
Instead of resorting to Qualitative Research for developing quantitative questionnaires, Clients can contact local Market Research companies for designing questionnaires. Thanks to years of conducting numerous Market Research studies and knowledge of the local culture and market, DTR team offer valuable data on key areas to be targeted in drafting questionnaires as per clients demands.
Coding & Data Entry
DTR offers Coding and Data Entry for all fieldworks. Our specialized Data Entry Department has a specialized room, eight experienced staff, 50 casual staff, two permanent software developers, and fully customized computer network for data entry and data monitoring.
DTR Coding & Data Entry main Features
• Access to a pool of 60 trained data entry staff
• Quick software development for data entry
• On-demand data mapping
• Automated quota monitoring
• Trained back-checking staff
• Organized to conduct data entry in three shifts for 18 hours (minimum eight persons each shift)
• Release of final data in desired formats (SPSS, ASCII etc.)
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